for this brief I wanted to convey a sense of cynicism. this was inspired by a photographer who I found during my research by the name of Daniel Greer. Greer takes pre-existing images and the puts a heavy tone of cynicism on them. this is what I wanted to replicate using pawn shops of offer high interest loans and an image of the sign outside a gambling shop. these two adverts was a good and easy target for me to sue as i can try and bring out the almost evil nature of them. I did this by adjusting the shadows and adding an ominous tone of red, which is somewhat symbolic of evil.
Daniel Greer’s website. http://www.danielgreer.photography/
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